(P81) DIGITAL STI SURVEILLANCE REPORTS: SHOULD WE CHANGE OUR DISSEMINATION APPROACHES?

Background:
CDC's annual STI Surveillance Report presents data for a range of audiences, including policy makers, researchers, and the general public. Beginning with the 2019 Report, the content has been available exclusively in a digital format, featuring a streamlined narrative and easily downloadable materials. To explore trends in access to the digital-exclusive Report and identify opportunities to improve dissemination, we reviewed web metrics for recent Reports.

Methods:
We reviewed web metrics for the month following the release of the 2022 Report on 1/30/2024. Using Adobe Analytics, we identified the number of website visits for each section of the 2022 Report, determined how the site was accessed by the user (mobile vs desktop), and quantified the number of downloads of supplemental materials. We compared the first month of web metrics for the 2022 Report to metrics for the previously released 2020 and 2021 Reports.

Results:
During 1/30/24 to 2/26/24, the 2022 Report landing page was visited 31,150 times; greater than the first month of web metrics for the landing pages for prior year Reports (2020 Report: 14,880 visits 2021 Report: 20,519 visits. Additional pages of the 2022 Report were visited substantially less frequently: National Overview (10,650 visits); Tables landing page (3,322 visits); and Technical Notes (706 visits). State Ranking Tables were the most frequently downloaded supplemental material (3,849 downloads), followed by figures’ data point file (2,009), and slide deck (1,742). Overall, 35.8% of users visited the landing page from a mobile device.

Conclusion:
Web metrics indicate STI Surveillance Reports’ content is accessed frequently soon after the Report is released. Many users visited via mobile devices suggesting the continued need for mobile-friendly content. Content with broader implications (e.g., landing page) were more frequently visited than technical content (e.g., datapoints file). Additional investigation is needed to determine if infrequently visited sections could benefit from alternative dissemination approaches.