(PL17) ADDRESSING RISING CONGENITAL SYPHILIS IN ARKANSAS: A SYNERGISTIC APPROACH

Background:
In Arkansas, congenital syphilis cases increased by 156% from 25 in 2018 to 64 in 2023, leading to an immense public health crisis and Arkansas to create an outbreak declaration. Syphilis cases among women of childbearing age rose 343%. While investigating these cases further, we found missed opportunities for both syphilis and congenital syphilis cases to be prevented, tested, and treated. In response, Arkansas has implemented a multifaceted strategy to reduce the spread of this preventable disease and mitigate its devastating impact on infants and communities.

Methods:
The analysis of epidemiological data led to the identification of crucial stakeholders for combating congenital syphilis, thus enabling the Arkansas Department of Health (ADH) to strategically leverage partnerships to address the issue comprehensively. ADH focused on provider education by hosting a summit to update professionals on guidelines and resources for managing syphilis during pregnancy. Through public health campaigns utilizing diverse communication channels such as radio ads and social media, Arkansas aims to destigmatize discussions on sexual health and prenatal care.

Results:
From 2018 to 2023, syphilis cases among women of childbearing age saw a 343% increase in case counts. Of these cases, 49% reported any known risk factor. Approximately 115 medical providers and public health practitioners gathered at the Provider Education Summit. The outreach campaign includes radio ads that are scheduled to reach 377,100 persons 18+ with each person hearing the syphilis education and prevention messages 11.2 times. Roughly 600,000 impressions are anticipated to be delivered on the Spotify platform.

Conclusion:
Based on the increasing cases of syphilis in the state, the need to increase outreach efforts through targeted educational is important. The comprehensive outreach campaign, which includes radio ads and digital impressions, aims to significantly enhance public awareness and prevention efforts, thereby potentially reducing the incidence of congenital syphilis in Arkansas